I can’t speak for every industry, but it seems that Covid has not completely wreaked havoc for all...
While Moonlight Mesa has not had a stellar year, we have in
fact sold more books than I predicted. Now down to a staff
of two, one of whom takes no paycheck (me), 2020 gave Moonlight Mesa a few
shining months for sales and not quite as much misery as anticipated. I think this may
be true for other small businesses who have little to no overhead.
Since the “big move” a year ago, Moonlight Mesa has been
housed in a moderately spacious home office and inventory stashed in a storage
barn, saving a substantial amount of money in overhead. We’ve kept inventory as low as possible,
but people don’t like to wait for their books!
As for actual sales, once
again nonfiction clearly dominated
sales. At this point in the year there is virtually no doubt about the lineup
of the top-selling books.
A Beginner’s Guide to
Owning a Mule (leading sales here and abroad)
Casey Tibbs – Born to
Ride, Rusty Richards (still riding high after 10 years in publication)
Some Gave All, by
J.R. Sanders
The View from My Old Saddle, C.L. “Lee” Anderson
Developing the Art of
Equine Communication, C.L. “Lee” Anderson
TOP E-BOOK SALES
As far as e-book sales go, Getting a Handle on Herpes (by P.A. Anderson) clearly ranked first.
Lee Anderson’s Developing
the Art of Equine Communication took second, followed by
Life Was a Cabaret, A
Tale of Two Fools, A Boat, and a Big-A** Ocean, by Becky Coffield.
While Jere D. James’ western sales were down online, we delivered over 285 books to various vendors.
SO WHAT'S NEXT?
Saving Our Oceans will be released as an e-book this winter/spring. Despite the tremendous amount of work and energy that went into this title, sales have been far short of expectations. I think this is partially due to Covid hanging around. There are other very serious things people worry about besides plastic pollution, starving orcas, diminishing salmon runs, global warming, the Rights of Nature…and then the election…well, 2020 just had far too many negatives to dwell on.
FINALLY, we have added another blog …this one is dedicated to all those issues that Saving Our Oceans covers and the latest updates on these topics. Check it out at savingourocean@blogspot.com
Thank you all for your time. Please have a Merry Merry and a Happy Happy,
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