Monday, February 11, 2019

Publisher announces end-of-year results


2018 ended with a bang for Moonlight Mesa Associates, Inc.  Despite a summer of dismal sales (probably partially due to no one being in the office for three months) the year-end results pretty much surprised everyone. “November and December were terrific for sales,” Moonlight Mesa publisher Becky Coffield said. 

Coffield and staff were amazed to see the final tally on book sales. There were some genuine surprises and some disappointments too.

Moonlight Mesa’s top-selling book for 2018 was A Beginner’s Guide to Owning a Mule. This includes both copies distributed by Ingram and sold by the publisher. If only Ingram sales are considered, however, Casey Tibbs – Born to Ride, squeezed out A Beginner’s Guide to Owning a Mule at the very tail end of the year, the Tibbs book outselling the mule book by three copies.


J.R. Sanders’ Some Gave All  came in third for sales by Ingram, and Lee Anderson’s Developing the Art of Equine Communication took fourth.

As for Kindle and other e-book sales, Casey Tibbs and Equine Communication had decent sales. Jere James outsold the other two titles, but Jere also has seven books available.

The Old Folks in the Boat fared very poorly. “I knew it wouldn’t be a blockbuster,” Coffield said,
“but I am truly surprised at how poorly it did. I came within a hair of taking it out of circulation. Another year like this one, and I will.” In fact, Coffield canceled the scheduled book signing at the Seattle Boat Show.

Plus,  there's been  a slow down in the trade paperback sales of Jere D. James'  Jake Silver books. The books still move on Kindle, but not so much with the paperbacks anymore. "We still have some paperback sales, but it's definitely slower. Our hope is that Jere D. James starts writing again and the flagging sales will likely perk up. We just have to convince Jere of that," Coffield said. "No easy matter. Although we did get a 'maybe' from the reclusive author."

Finally, Moonlight Mesa will no longer be carrying Paula Silici’s yummy western romance, A Way in the Wilderness.  The author has asked for her rights back, and due to Paula’s precarious health situation, Coffield agreed to return the author’s rights – except for a 10% publisher right to any movie rights. "I really loved that book," Coffield said. "I read some parts three and four times!"

The plan now is to get Saving Our Oceans completed and uploaded for printing. “We’re close, but there’s still a lot of work to do. It doesn’t help that our beloved cover designer is migrating to Ecuador,” Coffield said. “He insists there will be internet there, but it just won’t be the same.” Next up will be Lee Anderson’s book, “The View from My Saddle”.  Coffield insists the book will be out in the fall.


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