Monday, February 2, 2015


All I can say is, it's my prerogative to change my mind! After flatly stating we would no longer be publishing westerns, I have to temper that statement. It appears as though Jere D. James will, after all, write another western! The author announced his decision in mid January, but has given no indication as to when the book will be finished and ready for submission, although we do know it will be "sometime" in 2015. We've also had several submissions from other authors, which makes me wonder if anyone read the blog where I swore off western publishing!

While we will almost assuredly accept James' new submission (based on the popularity of the previous books) I can't offer much promise to other writers. The best way, however, to get a book placed with Moonlight Mesa Associates is to make absolutely certain the manuscript has been professionally edited before it's submitted. The time and expense involved in editing are far greater than actually getting the book into print. While we do have an in-house editor, when manuscripts are filled with too many errors, in the past we've sent them to our editor-in-chief in Colorado. Nowadays,  we simply return the manuscripts to the authors. And be prepared to submit a marketing plan, also. We ask our authors to participate in the marketing/selling of their books.


The rowing book we  planned to publish this year will most likely be deferred until 2016, leaving the current year's calendar completely bare unless Jere James' book is ready. One title per year just doesn't work well, so we will be on the lookout for western nonfiction primarily, but will also consider nonfiction in general. I'd like to publish one title strictly as an ebook again. So, if you have a shorter manuscript, that might be the way to go.


Despite the classes I've taught about marketing, and the articles I've written on the subject, the issues around marketing to a more global audience continue to be a conundrum, if not downright insurmountable. We will be launching a magazine marketing effort in 2015, however, in an effort to stimulate sales and attract a broader audience. I'll keep you posted as to how that goes.


If you're in the area during February 12 to 15, please stop by our booth at the annual Gold Rush Days Event and say hi. Better yet, stop by and buy a book. Jere D. James will be signing books as will R.L. Coffield (award-winning suspense writer).

Also, watch for J.R. Sanders' article in the February issue of American Rifleman.

Finally, if  you're a mule rider, join us for the Annual Boyd Ranch Mule Ride from March 11 to 15 in sunny Wickenburg, Arizona. Information is available at

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