Sunday, May 12, 2013
May Publishing News from Moonlight Mesa Associates
Since its release in April, Robert Walton's Dawn Drums has taken off like few indie books do. Most of the credit for the book's successful launch goes to Walton himself, an avid Civil War historian and re-enactor. At Walton's first signing, which took place at a Civil War event in his hometown of King City, California, Walton signed and sold 38 books in approximately 2 hours. "I think this is a record," said publisher Becky Coffield. "This is absolutely phenomenal."
On top of that, the book led in sales via Ingram and Kindle in April. Sales for the book are strong this month also. "I think Walton's sales will stay very strong through the coming year because of the sesquicentennial of the Civil War. After that, I think we'll see very steady sales, with hopefully lots of sales to schools and libraries," the publisher said.
There will be one more upload of the book, and that will more than likely be when the reviews have come in - probably by July of this year. The book is now available in a large-print edition also.
MANUSCRIPTS COMING IN
Both J.R. Sanders and Jere D. James, two of Moonlight Mesa's authors, will have their manuscripts in to Moonlight Mesa by June 1.
"In fact, Jere D. James' manuscript, Back from the Dead, came in a week or so ago...actually ahead of schedule!" said Coffield. James' book, his fifth, will be in print later this year. Sanders maintains his work will be in shortly.
James' next novel (his sixth) and Sanders' work will most likely be the only two books Moonlight Mesa will publish in 2014. "I say 'most likely' because every time I say something is absolutely for sure positive, things change," Coffield said. "So let me put it this way - at this time we're only planning on two books in 2014. There is a very, very remote, outside chance that there could be a third book. How's that?"
Coffield plans on re-issuing an earlier publication as an ebook. That will probably be done this summer. "I don't count that as a new publication, though!"
The publisher's summer schedule has become a mangled mess. "I write everything on the calendar in pencil nowadays," Coffield commented. The dates for the northwest book tour have been changed several times, and still nothing is set in stone, but it's looking like the mid to last part of June and into early July is when the tour will take place. "I'm not real keen on the tour being that early in the season, but that's the way it's working out right now," Coffield said.
"The office will be closed for about a month from mid-June to mid-July....unless other changes arise. At least that's the way things are looking," the publisher said. "That means we have to cancel the Pinetop event in early June, which is very disappointing. But we'll probably get there for the August event. Maybe. Hopefully."
WHAT IS SELLING
In addition to Walton's Dawn Drums, the Jere D. James large-print novels have been selling extremely well. "I am delighted with the success of the large-print editions," Coffield said. "We published them originally as a trial - now I do almost every book in large-print if the work isn't too long."
In addition to those titles, Getting a Handle on Herpes, by P.A. Arnold, had a phenomenal first quarter with Smashwords.