Tuesday, March 19, 2013

MARCH PUBLISHING NEWS...AND MULES?

YEAR OFF TO A GOOD START

According to publisher Becky Coffield, Moonlight Mesa Associates Western Book Publisher is off to a good start in 2013. "We had a great December and January for sales. February was pretty good. March has faded, but that's not unusual, and besides, the month isn't over yet. There's always hope."

Moonlight Mesa had the best Gold Rush Days event ever, Coffield said. "Despite the very, very cool, damp weather, we had record sales for Gold Rush Days. Every year our sales have improved. Looks like I better get a few more titles out for next  year, as a lot of our business is repeat customers."

Also appearing at Gold Rush was author Lee Anderson (Developing the Art of Equine Communication). Anderson rode his horse, Concho, over to the booth after the Gold Rush parade where he signed books for three hours. Well, Concho sold the books, Lee signed them!




DAWN DRUMS TO BE OFFICIALLY RELEASED IN APRIL

Robert Walton's stirling Civil War novel will be officially released in April for distribution by Ingram. In addition, at that time the large-print edition will be uploaded, and the ebook edition should be ready for uploading to Kindle, Nook, and Smashwords, also.

Pre-publication copies have been sent to various reviewers, with 30 copies sold to a high school. "Once this book starts being distributed, I think it will do exceptionally well," said Coffield. "There is a great interest in the Civil War, and this book so beautifully captures Lincoln and the other characters. It is highly historic, with some dialogue coming right out of real conversations in history."


MULES, MULES, AND MORE MULES


Tom Coffield's cool mule, Levi

Moonlight Mesa was a major sponsor of the "March Madness Mule Ride" held at the Boyd Ranch March 8, 9, and 10, in Wickenburg, Arizona. "It was great," said Coffield. "Even though we had horrendous weather on Friday, the rest of the weekend was terrific. Although some people cancelled because of the dire weather forecast, many actually made it to the ride. I think everyone had a wonderful time."

This event was Moonlight Mesa's first real "sponsorship" of something that didn't have to do with books, book sales, book publishing, etc. "It was a splurge on our part, but I felt the money, time, and energy we put into the mule ride was well worth it," Coffield commented. "As far as I'm concerned, it was money well spent."

Moonlight Mesa donated over $100 for food for the event, and also donated over $200 worth of door prizes.  "Plus, I got to ride my mule a bunch, so maybe there was an ulterior motive," Coffield admitted. "We are also 'sponsoring' the mule ride's new website for a year," Coffield added. "Check it out at www.arizonamuleriders.com."






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