Saturday, September 22, 2012
Western Publisher News - Downsizing
And as of now, there are no books scheduled for 2014...although some will be added in due time.
The Cowboy Up Short Story Contest, usually under Renee's watchful eye and supervision, has been cancelled for next year, 2013.
Moonlight Mesa's website has been significantly altered, with the pages regarding publishing, submission, and short story news eliminated. Whew. That was a challenge for this techno-deficient person. And, quite some time ago we quit "liking" Facebook and dropped out of that debacle. I have learned to "tweet," though, so that's still around.
We're still proceeding with our scheduled book events, and I have added a month long road/sea-tour next summer. Our office will be closed during this time since NO ONE will be here to answer the phone.
Since we are now few, I plan to focus efforts more on marketing than I ever have before. I give marketing a lot of credit for actually increasing sales - something we can all use about now - but it is a royal pain and very time-consuming. My new strategy is to make money by selling more books and publishing fewer. We'll see how that strategy goes.
COWBOY UP CONTEST WRAPPING UP
All judges now have their copies of the stories submitted for this year's contest. Finalists will be announced by mid-October, and cash-prize winners will be announced in early, early November, with checks following shortly.
This has been a very fun contest for us to sponsor, and the feedback from the authors has almost always been terrific. Last year, however, we did have two authors who were deservedly disgruntled since one of the judges gave them straight ones in every single category (one is the lowest score possible) with no explanation at all. I think that hurt not only the contestants but the reputation of the contest. People talk! And, this year I failed to do any advertising for the contest...too many other things going on.
I'd hoped to produce one more anthology from the contest entries, but I don't see that happening at this point.
Ebook sales are crazy mixed up. Some months are quite respectable, other months are pathetic. Kindle sales lead in the ebook category. The newly released High Country Killers is going gangbusters this month! Too bad the first four copies to be sold were TRAGICALLY FLAWED. (Something that would never have happened had Renee been around!)
Our book vendors have complained loud and long about sluggish sales, however, which in turn affects our bottom line.