Tuesday, May 10, 2011

PUBLISHER PREPARING FOR BISHOP'S MULE DAYS CELEBRATION


Moonlight Mesa's Western book publisher, Becky Coffield, is preparing for the Mule Days Celebration in Bishop, Ca. later this month like she's never prepared before. "Three out of the past four events have been horrible," she said. "We need a good event. No, we need a GREAT event, and this has got to be it, considering how much money we are laying out to attend!"

News releases have been sent out to local media, with more to follow. In addition, extra boxes of books will be packed since the event is longer than most events Moonlight Mesa attends.

And, there'll be plenty of authors on hand to sign books. Jere D. James has committed to being there the whole week, R.L. Coffield will be there the whole week. J.R. Sanders will attend, and Paula L. Silici, whose book the publisher is "officially debuting," will try her darndest to get there to sign her new release, A Way in the Wilderness.

"The booth will be over-filled," Coffield said, "but we'll figure it out. I'll let the authors decided how they want to handle their time."

Packing up for the event, which starts on the 23rd, will actully begin on the 18th. "If I do a little bit every day and really take my time, I won't forget key items...like my cash box...posters. Things I tend to forget."

Hopefully the event will have attendees who actually READ.


JERE D. JAMES and JAKE SILVER ADVENTURES

Jere James has decided he will most definitely do another Jake Silver book. "I'll be taking the books in a new direction," he said. "It's time to change course and get in some real gritty, tough Western action. Enough with the love interests...not that there won't be any at all, but there'll be more variety."

James has definitely decided to set the next novel in the northern high country of Arizona. "I do like riding in the higher elevations in the summer. Setting the book there will work out perfectly and tie in nicely to the ending of Canyon of Death which took place in the Chiricahuas, still about my favorite place, despite the illegal immigrant traffic."

It is most definitely looking like the third book in the Jake Silver series, Canyon of Death, will be in print by late June. Reviews will not be in yet, but they'll be coming along shortly.


MOONLIGHT MESA NOW ON MANIC READERS

At the suggestion of J.R. Sanders, Moonlight Mesa has added titles and publisher information to a website known as Manic Readers. "I don't know if this will spur sales or not, but it can't hurt," Coffield said. "It's free, besides."


AWARD-WINNING TALES and SAVING TOM BLACK CHOSEN FOR FUND RAISER

"We are just extremely pleased that the Save the Vulture Mine Preservation Group has selected Award-Winning Tales and Saving Tom Black to sell to help raise funds to preserve the historic Vulture Mine," Coffield announced. "I visited the mine site about 8 years or so ago and it was absolutely fantastic. Apparently it's fallen into terrible disrepair, and that's so unfortunate, because there is HISTORY RIGHT IN ONE'S FACE." We make virtually no money on the books, but we're very proud that they are being sold for a great cause.


LA RIATA SADDLERY CARRIES FULL INVENTORY OF MOONLIGHT MESA BOOKS

If you ever have the opportunity to come through Wickenburg, stop at La Riata Saddlery to see the full inventory of Moonlight Mesa publications. No other business carries the full library of books. Serenity Farms does carry the paperback version of Casey Tibbs and the Jere D. James titles, but La Riata is the only outlet for all the titles. Wickenburg has NO BOOKSTORE, and the library has trouble staying open, so giddy-on-up to La Riata on Apache Street.


MOONLIGHT MESA SUPPORTING UPCOMING MULE RIDE AT THE BOYD RANCH

Moonlight Mesa publisher and staff will be supporting the upcoming mule ride scheduled for March 7 - 11 at the Boyd Ranch in Wickenburg, AZ. We won't be selling any books, but since I'm a member of the Boyd Ranch Committee, I've pledged my full support to this first ever mule ride at the ranch. My staff will also be helping out. For more information about the ride, or to get a brochure of the Boyd Ranch, call 928-415-1095, or contact us through this website.

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