Monday, October 11, 2010

Casey Tibbs - Born to Ride Hits #1 on Amazon

Moonlight Mesa Associates had its first number one hit on Amazon last week when the trade paperback edition of Casey Tibbs - Born to Ride was ranked 1st in Books>Sports>Rodeo. It was ranked 94th in biographies at that time.

"What is so amazing about this," said publisher Becky Coffield, "is that the book isn't even officially released yet. It's pub. date is November, and its 'formal' debut/release is at the National Finals Rodeo in Las Vegas in December. We're not complaining though!"

The hardbound edition arrived at the publisher's on Friday, October 8th, to much fanfare and margarita drinking. "The book is, quite simply, very beautiful. I don't even want to read it again though. I don't want to know if there's a mistake in it or not!"

800 books will be delivered this week to the author, Rusty Richards, at his home in Modjeska, CA.

"We've already gone through several boxes filling orders, sending copies out for review, and sending some to contests," said Coffield.

The hardbound is being distributed exclusively by Moonlight Mesa Associates. Orders can be placed at

The publisher is looking for vendors for this book and the publisher's other Western titles. is a new vendor for Moonlight Mesa, as is Casey Tibbs South Dakota Center.


The Award-Winning Western Tales anthology has been given the green light. Almost every author who was asked, agreed to grant Moonlight Mesa a one time publication right and electronic rights (for Kindle). Each author will receive several free copies of the book and will be entitled to buy any others at a 50% discount. The book will be released as a trade paperback in the spring of 2011 if all goes as planned.


Moonlight Mesa publisher sent three books to the Western Writers of America Spur Awards Contest this month: The Littlest Wrangler, by J.R. Sanders; Apache by Jere D. James; and Casey Tibbs - Born to Ride by Rusty Richards.

"This worked out real well," said Coffield. "All of the books were in separate divisions, so there were no conflicts with Moonlight Mesa titles competing against each other."

Sanders' The Littlest Wrangler has already been announced a winner in the 2010 Arizona Authors Literary Contest and the author will be receiving his award in November at the gala banquet.

Sanders also entered the book in the Western Heritage Awards.


Against all odds, Life Was A Cabaret is still Moonlight Mesa's number one selling Kindle title, followed very closely by Saving Tom Black and Apache, both by Jere D. James.

Renee Witty

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