Monday, March 22, 2010

We Got Lucky!

Despite the economy and the EXTREMELY POOR TURNOUT at this year's Festival of the West, Moonlight Mesa Associates did "okay."

According to publisher Becky Coffield, "Our sales were 40% lower than what we'd predicted/anticipated/planned for/wanted, but we still covered expenses. This was such an expensive venue, that I'm not sure we made much money, but at least we didn't lose - which is more than I can say for the vast majority of vendors there. The festival was brutal for some folks. I'll know more when we take a good look at the books.

"We also had quite a bit of competition from Barnes and Noble who sold books for Western Writers of America. Still, when the dust settles, I think we'll find that we held our own!"

Top selling book for the festival was Jere D. James' Saving Tom Black, followed VERY CLOSELY by J.R. Sanders' The Littlest Wrangler. Both Sanders and James attended the festival and signed books.


Jere D. James took off to the Chiricahuas and the southeast corner of Arizona after his brief appearance at the Festival of the West. He plans to begin work in earnest on Canyon of Death, the third and final book in the Jake Silver Adventure series. He plans to continue writing Westerns, but isn't planning on adding to this least at this time.


The big event in April is Tombstone's Old West Founders Day. From Tombstone, the publisher and her husband will join Jere James for a week or so in the Chiricahuas. The offices will be closed during this time.

In May, Moonlight Mesa will be participating in the Yarnell Daze event in Yarnell, Arizona. "This is a tiny, tiny event, but it's become important to us - it was one of the first events we ever did, so we do it for nostalgia and to support this beautiful, small community. We sell a fair share of books at this event also, and the cost is very low, so we'll undoubtedly make more profit than we did at the Festival of the West. That's funny," said Coffield.

Also scheduled is the Pine/Strawberry Festival over Memorial Day Weekend, which has traditionally been a good venue for book sales.


Don't forget about the 2nd Annual Cowboy Up Short Story Contest now underway. The contest closes September 1, so there's plenty of time to get those stories in! Check website for submission guidelines.

Submitted by
Blogger Guy

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