Monday, February 15, 2010

Gold Rush Days Was Best Event Ever

Moonlight Mesa Associates, Inc. had its best three day event EVER this past weekend at the Wickenburg Gold Rush Days.

Saving Tom Black took top honors for sales. Apache was sold out by Saturday afternoon, and Death in the Desert had very respectable sales.

"I was furious that I hadn't stocked enough copies of Apache," said publisher Becky Coffield. "Partly, the weather back east slowed delivery of our order, and partly I sent out too many pre-sold copies when we got our first delivery in. But basically, I just plain didn't have enough inventory on hand. In fact, we're down to only 12 copies of Death in the Desert and we have an event coming up February 21st. There's no way I can get copies here by then. In addition, we left La Riata Saddlery in Wickenburg with hardly any book inventory. I really screwed up."

The balmy, spring-like weather, after weeks of cool, cloudy weather, brought crowds out en masse for this 62nd Annual Festival.

Moonlight Mesa will do a one day event in Cave Creek, February 21st. The main purpose of the show is to do more test marketing with The Littlest Wrangler, J.R. Sanders' young reader book which will officially debut at the Festival of the West in Scottsdale, Arizona, March 18 - 21.


Coffield is still looking for a good slutty Western - no porn, just steam - for publication in 2012. Also, the publisher is seeking Arizona historical nonfiction. You got something, send us an email.


Just a reminder that the 2nd Annual Cowboy Up Short Story Contest officially opens March 1. Check the Moonlight Mesa website for submission guidelines (


Rusty Richards (singer, songwriter, actor, cowboy) recently endorsed Sanders' The Littlest Wrangler. "It's almost like a who's-who with this book," said Coffield. So far the young reader book has received glowing reports from Midwest Book Review, Don Edwards, Jane Plain, Rusty Richards, and a review has appeared on

"Reviews on are great," said Coffield. "They allow others to post the articles on their websites. So, one review could end up on dozens of sites. It's like free advertising."

Submitted by Blogger Dude. (I got a $5.00 raise!)

No comments:

Post a Comment