Saturday, February 20, 2010

Event Rained Out

Look who got a haircut! Publisher Becky!

Bummer. For the first time ever, Moonlight Mesa Associates got rained out of an event scheduled in Cave Creek, Arizona. "Rain just doesn't work for books, posters...or customers," said Becky Coffield, publisher. "I was hoping to have one big last test-marketing venture for J.R. Sanders' The Littlest Wrangler. Drats."

With this event rained out, that means Moonlight Mesa's next event isn't until March 18, when the company sets up for the National Festival of the West. In the interim, a huge book order in preparation for the event will be submitted, along with custom work on a new overhead banner for the company. "We've got plenty to do," said Coffield.


It's almost embarrassing to write about yet another change in the publisher's calendar for 2010/11. Murder in Thomas Bay, the long awaited missing middle book in the Ben Thomas series, has been put on the back burner once again. Coffield has not given her reasoning for this decision. Instead, work will proceed full steam on Rusty Richards' biography of Casey Tibbs, assuming Richards and Coffield can come to a mutual agreement regarding the book.

"I'm ready, at last, to really go on the Casey Tibbs book," said Coffield. "I'm not a multi-tasker. I needed TIME for Rusty's book. I'm making time now. The Ben Thomas book can wait. Jere D. James is a long ways off from completing his third book...if he's even started it yet. (Although, he's promised a shocking ending to the third book.)We've released Apache and The Littlest Wrangler early...both of them. Our first short story contest is behind us. Now is the perfect time for Casey Tibbs."

"My priorities this year are Rusty's book, followed by Jere's book. Jere's book will most likely not appear, however, until 2011. And that's okay. I'd sure like to get Rusty's into pre-pub. staus this year though," said Coffield. Meanwhile, the publisher is still hoping to gather more award-winning short stories for Moonlight Mesa's planned anthology, out in 2011. (???) Moonlight Mesa's Second Annual Cowboy Up Short Story Contest opens March 1.


Post-pub. work continues on The Littlest Wrangler. "We've had many queries about the book from museums and the like," said Coffield. "Plus we've been busy getting buttons, flyers, and other promotional material ready for the book's debut. We're still sending out review copies to places like School Library Journal and BCCB, and others. The books already has a string of impressive endorsements.

"It's keeping us busy as we transition for a new project," said assistant Renee Witty.


Final count for book sales in 2009, show that late comer Saving Tom Black (not released until late October) was the top selling book, followed by Death in the Desert, while previous top selling book (for four years!) Northern Escape was a close third.

Surprisingly, or not, One Pot Galley Gourmet had fair sales, as did Life Was a Cabaret: A Tale of Two Fools, A Boat, and a Big-A** Ocean.

Submitted by Blogger Guy

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