Sunday, November 29, 2009

Moonlight Mesa Has Biggest Sales Ever in Safford

Even though it's Sunday, and we're all exhausted from Thanksgiving and a trip to Safford, AZ. for the town's "Cowboy Christmas" event, we're feeling GREAT about the success of this event.

Saving Tom Black was without question the high seller at this event. Coming in second was Death in the Desert, followed by Northern Escape. "People LOVED Saving Tom Black," said publisher Becky Coffield. "One lady bought a copy one day, and came back the next and bought five more to give as gifts! Saving Tom Black may well save Moonlight Mesa!"

Moonlight Mesa staff will do one more event this year, and that's the Phoenix Gun Show in Phoenix, AZ. December 4th, 5th and 6th. "We're exhausted. We're taking the rest of December and all of January off from book events. We'll start fresh in February with the Wickenburg Gold Rush Days," said the publisher. "In 2010 we plan to do one LARGE event per month. Okay, maybe two. That's it though."

In other news, Apache will be wrapped up in early December, leaving lots of time for completing the layout and formatting of JR Sanders' The Littlest Wrangler. "Vin Libassi did the cover using an old photo of Sanders' father, and it is just absolutely PERFECT for this book," said Coffield. The drawings are complete, and only need a few tweakings here and there.

The publisher's original calendar has been changed, dropping Murder in Thomas Bay to 2011. "Hopefully we'll get to Stoney Bowers' new book in 2010," Coffield said. "That depends, however, on sales of his current title. Stoney is extremely busy right now, so he may not have the book quite ready for 2010. We'll have to see what happens."

To date, 2009 has been Moonlight Mesa Associates', Inc. best year for sales. This is largely due to the publication of Saving Tom Black, and the publisher's push to attend Arizona events.

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