Saturday, August 22, 2009

BIG Sales Despite Low Attendance


Despite the scanty attendance at the Sedona Arts and Crafts Fair the weekend of August 15th and 16th, Moonlight Mesa Associates publisher, Becky Coffield, said book sales were truly great. "It was unbelievable. There was almost NO ONE there, and we still sold books. In fact, we returned with only ONE copy of Northern Escape. We had to put in a rush order on Monday."

The big seller at this event was Death in the Desert. "The book received great coverage in the circular called Kudos. We probably had 10 to 12 people who came to the booth specifically to buy that book," Coffield said. "We do owe Donna Campbell a big thank you for giving us the free advertising."

Moonlight Mesa's next outing will be Pine, Arizona. "We're going to test market Saving Tom Black there. The book is not officially out until November 1st, but we want to try it out in different venues. I know it will sell great in Western venues...we'll see about the other kinds," said Coffield.

Saving Tom Black by Jere D. James and Reflections from the Wilderness by Stoney Greywolf Bowers actually debut at Mesa's Old West Days Festival in early November where promoters anticipate upwards of 10,000 people. "I hope we sell those titles by the caseful! We'll also be showcasing some Western horseshoe art by Tom Coffield. We had some on display in Sedona and sold quite a few pieces."

In other Moonlight Mesa news, James' second novel, Apache, is undergoing its first edit. It will be sent in late September to editor-in-chief, Paula Silici. Coffield hopes to have the book available in late spring, but no later than June, 2010.

A contract has gone out to Rusty Richards for his biography of rodeo superstar, Casey Tibbs.

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