Monday, July 6, 2009

News Release from Moonlight Mesa Associates, Inc.


For Immediate Release…

Moonlight Mesa Associates Announces Dramatic Changes

Moonlight Mesa Associates is now trending exclusively toward the Southwest in their publishing and marketing campaigns.

"We will not be marketing books in the great Northwest this summer, nor probably in any other summer for the foreseeable future," publisher Becky Coffield announced today. "We've sold lots and lots of books up north, but our future is now intricately tied with the Southwest considering that we are specializing in the Western genre only in our publishing enterprise."

This announcement came as a shock for some, considering the popularity of several of Moonlight Mesa's publications, such as the award-winning Life Was a Cabaret, the highly popular cookbook One Pot Galley Gourmet, and the award-winning Northern Escape. Two of these books were the first original publications of Moonlight Mesa Associates. "It's time to move on," the publisher said.

Indeed, the publisher announced she will be pulling all 800 remaining copies of You Can Conquer TMJ: Ideas and Recipes from outlets soon. "We've stepped on a few toes with this book. That was never my intention. We hoped to help people, but several have contacted me over the past few years upset about the tone of the book. This is not an over-reaction to those people. Honestly, you have to have TMJD to understand the pain involved. The sad fact is that for many, TMJ Disorder can never be conquered."

Moonlight Mesa Associates is preparing to release its first two western publications this fall: Saving Tom Black, a western/romance by Jere D. James, and Reflections from the Wilderness, by cowboy poet Stoney Greywolf Bowers. Both titles will be available by November. “Early reviews on both books are wonderful,” Coffield said, and working with both authors, editor Paula Silici, and cover designer Vin Libassi has been a great experience.

The publisher plans on producing at least three books for 2010, and possibly up to five. Because of a deluge of queries, the publisher will not be accepting any more queries until 2010.

Currently Moonlight Mesa Associates is hosting its First Annual Cowboy Up Short Story Contest. “The entries are fantastic! They are really exceeding my expectations. I’m glad I have five readers and a good scoring guide to use. It’s going to be tough picking the top three, I can tell you that!” the publisher said.

Submission guidelines for the contest are available at
The contest runs from June 1 to December 1. Entry fees are $15. Cash prizes will be awarded.

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