Moonlight Mesa Associates is trending more and more toward the Southwest in their publishing and marketing campaigns.
"We will not be selling books in the great Northwest this summer, nor probably in any other summer for the foreseeable future," publisher Becky Coffield announced today. "We've sold lots and lots of books up north, but our future is now intricately tied with the Southwest considering that we are specializing in the Western genre only in our publishing enterprise."
This announcement came as a shock for some, considering the popularity of several of Moonlight Mesa's publications, such as the award-winning Life Was a Cabaret, One Pot Galley Gourmet, and the award-winning Northern Escape. Two of these books were the first original publications of Moonlight Mesa Associates. "It's time to move on," the publisher said.
Indeed, it appears the publisher will be pulling all 800 remaining copies of You Can Conquer TMJ: Ideas and Recipes from outlets. "We've stepped on a few toes with this book. That was never my intention. We hoped to help people, but several have contacted me over the past few years upset about the tone of the book. This is not an over-reaction to those people. Honestly, you have to have TMJD to understand the pain involved. The sad fact is that for many, TMJ Disorder can never be conquered."
Moonlight Mesa Associates is preparing to release its first two western publications this fall: Saving Tom Black, a western/romance by Jere D. James, and Reflections from the Wilderness, by cowboy poet Stoney Greywolf Bowers. Both titles should be available by November.